Maybe marketing doesn't start with a camera - maybe it starts with a blog.

I’ve always had a multifaceted soul, pressing the gas pedal with no steering wheel, heading in directions that don’t always follow the crowd. I probably confuse others — even more than I confuse myself.

“It’s a blessing and a curse to have so many loves in life” — and to be someone whose soul wasn’t meant to follow the crowd.

These blessings and curses make up a lot of who I am and led me down this path — the path of paving the way for regenerative medicine in nursing in Canada. Going where registered nurses haven’t yet been. An undertaking I, of course, did not prepare for.

A journey that feels worth writing about in its purest form — words simply written as they come.

I decided to start a blog for two reasons — one of those epiphany moments.

I realized I don’t fit the traditional social media marketing path, so I’m starting with writing first — and building everything else from there.

For someone with many ideas, this happens to me frequently. Action regarding the idea may or may not occur, but they’re definitely stored away somewhere in one of my eight notebooks.

As an entrepreneur, I’ve learned that traditional social media marketing doesn’t match how my brain works or how I create best. What if this blog became the foundation for my other content?

I struggle with feeling like myself when I’m filming. I’m tired of filming (and re-filming) content that makes me feel more like an actress than myself. Creating content I never post, because following trends doesn’t spark my creative brain enough to feel joy in the process (no offense to anyone who loves it).

It’s exhausting to always feel camera-ready, and it really isn’t me. I have enough of the feeling of being “on” in my life — motherhood, work, and everything else that requires my physical presence and best self forward. Some people can do this easily and consistently throughout their day. I cannot.

I’m finally realizing I’m someone who needs to recharge my battery.

A classic sign of a creative human.

One thing about me — I’ve never been a trend follower. Not since my grade 8 graduation when I wore a dress with gasp… Converse sneakers. I was a tomboy, but the kind with a pink dress. Who said I couldn’t be both?

Recreating reels can be fun, and they bring entertainment to others. But honestly, making them alone as an entrepreneur who works in a home-based clinic is not nearly as fun.

And if you have perfectionist tendencies like I do, it’s up to you and your brain to follow all the steps it takes to post something imperfectly… because it will never be perfect.

Not to mention, if you’re like me again — and have raging ADHD — you’ll be bored when you’re 95% of the way to completion and move on to something more interesting, forgetting about the video you spent all day creating… possibly forever.

Basically, I needed a change. A plan I could actually sustain.

Perfectionism and ADHD can stall you in ways that quietly destroy the sharing of your best ideas — and the things you want to bring to your community.

Social media these days is intense as an entrepreneur — even with AI. It can be time-consuming and frustrating to spend so much time creating, editing, and perfecting content that may not live for more than 48 hours.

It’s free marketing, and we’re lucky to have it in our generation. But it isn’t easy — especially for introverted, perfectionist entrepreneurs.

If you’re someone who can produce content regularly, I genuinely commend you.

For me, starting a blog felt safer.

Words come easily to me. So does honesty. I’ve never been sure if that’s a strength or a liability, but it’s how I move through the world — and I’ve learned to use it.I write constantly: thoughts, ideas, sudden epiphanies. Letters to my kids. Poetry that seems to find me when I’m not looking.

With traditional social media marketing, I tried everything — podcasts, tips, tricks, AI, teleprompters, showing up with no script.

But I rambled. It still felt hard. It took too long — the spark, then the stall. Progress interrupted by hesitation. Draft after draft, saved and forgotten, another piece of inauthentic art hidden in the vault.

The momentum never had time to become movement, breaking before it could fully build. Until I remembered…

You don’t find momentum by forcing your weaknesses. You find it by using your strengths.

Maybe the answer wasn’t to get better at filming. Maybe it was to start with what already comes naturally. Maybe my marketing doesn’t start with a camera. Maybe it starts with a good old-fashioned blog.

I don’t love calling myself “a creator,” but by definition, I suppose I am. Not necessarily gifted at every creative thing — but I try, and I have a trail of unfinished projects and half-mastered hobbies to prove it. I’m drawn to all forms of art, learning music, expression, to the process of making something out of nothing. If I go through life a little too long without a creative outlet, my mental health struggles.

So here I am, suddenly writing a blog I decided was a good idea yesterday… and then, of course, a thought followed.

What if writing became the strategy — and everything else became an extension of it? What if writing came first, and everything I struggle with came after?

What if my quirky quotes and epiphanies became Pinterest posts? What if I recorded the audio and paired it with simple, real-life video — connection, inspiration, joy — instead of forcing myself to dance, perform, and ramble?

What if that was actually more relatable than recreating someone else’s Instagram video?

Not polished. Not performative. Just a real person building something, figuring it out as she goes — sharing it with people like me who are trying to do the same.

The rebels.

The shakers.

The difference-makers.

The ones who physically cannot be anything but themselves.

Authenticity matters to us. We can sense, almost instantly, when something isn’t real.

So here I am. Optimistic. Messy. Open. Honest. Because failing to market the business I care deeply about isn’t an option.

This is where I’ll share the real and the raw — building a business as a nurse, navigating motherhood, and learning the world of regenerative medicine as I go… an area of medicine nurses haven’t traditionally led, PRP beyond aesthetics, including joint-care and longevity-focused treatments.

A way to create content I actually enjoy — and can shamelessly share. Content that becomes multi-use. Content that starts here.

Written authentically. Imperfectly. Unapologetically, and honestly,

by a multifaceted mom in the depths of motherhood, a Nurse-preneur, and a

still-figuring-it-the-fuck-out-preneur.

I’ll close with a thought from my spiritual side — the reason I am committing to building this business, and sharing the journey along the way.

I believe epiphanies are gifts from your beautiful brain — with a little sprinkle from the spiritual side — a glimpse of a vision we’re meant to follow.

Maybe, this is the unfolding of something bigger.

Laura McKay, RN, founder, NaturallyU

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Originally Published by naturallynaked on Medium